Idea Generation

After choosing a brief I looked into the possible ways of answering its criteria. For me there is a key sentence that sums up the objective;

"Explore how Airbnb can creatively empower their existing community to grow this idea of ‘belonging’ out to a new audience; translate this into a campaign"

To achieve this objective, the plan is to create a mobile experience that allows users to tell their stories of Airbnb through a video platform, either as a standalone app or more heavily integrated into the existing Airbnb platform. Below is another extract that I think validates this idea as a response:

"...focus on individual storytelling rather than the corporate side. Human emotion makes stories travel"