This brief interested me because it was quite open with the opportunity to experiment with both digital and traditional touch-points. The cause seems like a very wide ranging topic so it might be a challenge to come up a solution the encompasses the entire aim of the campaign.
Airbnb
This brief is very open which allows to to mix several disciplines which appeals to me greatly. I also have used the company several times so I feel fairly confident in understanding the brand values and aesthetic. The workload of coordinating a whole campaign as well as creating a solid concept is my only concern for for this brief.
VICE
I've been wanting to do some more motion graphics since the second year so this brief will definitely give me the opportunity to explore that. My main issue would be coming up a compelling concept behind and it might not be enough work to justify the length of our project.
