Before I begin my user testing I decided to identify the core Bestival user demographic so I can concentrate my testing there. To do this I went through all the promotional material, the PR Company behind Bestival (
GetInvolved) and sorted through event photos. After this research I concluded that it was late teens to early 20s with a gender ratio of 3male:2female and from the NRS social grades ABC1 and C2. Over the course of my user testing I will try to keep my demographic as similar the this as possible.