Analytics

In order to track page views and other stats on my site I used yet another part of the fantastic Jetpack suite of plug-ins, The Analytics extension. This has a small section in the top bar of the admin tools to give you a brief overview of the last 48 hours as well as a dedicated section in the dashboard for a much detailed breakdown.

This can be useful to see how people navigate the site and if they use certain pages more than others, which can help with optimisation. Monitoring traffic can also help with actual event planning in many ways, such as comparing page views on the ticket sales page against actual ticket sales to determine the percentage of people who follow through and buy tickets. This can be one indicator of whether ticket prices are what people are expecting.